chivas 12 / xv
Elevation
vanilla skys to worms eyes with Jack Bridgland
Jack Bridgland was hand-picked by Thumbstoppers for the Chivas Elevation Project because of his confident, understated on-camera style and proven ability to operate comfortably alongside high-profile celebrities and publishers such as GQ.
Working closely with the Thumbstoppers team, Jack re-imagined the elevation concept into his signature style with the Chivas Brand World.
His presence elevated the project, delivering content that felt credible, premium and effortless while aligning seamlessly with the Chivas world.
We introduced photographer Jack Brigland to our Elevation concept, re-positioning Chivas XV as a Gen-Z aspirational icon
Crafting a solid and recognisable aesthetic and applying it to editorial, personal and campaign photography and direction, Jack Bridgland has shot the likes of Rosalia and Robert Pattinson, as well as creative campaigns for major fashion houses such as Mugler.
the breakdown
overview
We were challenged to create a range of assets for key Chivas brands that cut through the noise to win the feed.
Chivas wanted to bring Gen-Z flex culture into the future through the Chivas ‘Elevation’ theme.
execution
we delivered powerful, creative routes that present the bottle in clever disruptive concepts.
Inspired by worms eye lux-shooting, space tourism and ‘Space-Hype’ we imagined an abstract future-forward world expressing elevation through a Zero-gravity inspired set.
We used a stunt team in a huge green screen hanger to elevate our talent and create the effect of floating in Zero gravity in space.
outcome
We delivered ent to end production across three bottles delivering: Stills, Video, VFX intender for socials.
Intensive post-production and CGI delivered a highly impactful social suite adopted by global markets and generating record engagement rates of over 3.5-5% - Well above norms for the drinks industry.
VANILLA SKIES TO WORMS-EYES
We enlisted Toni-Blaze Ibekewe - Celebrity Stylist and former editor in chief of Wonderland Magazine to bring a contemporary high fashion edge to the shoot.
Y2K GEN-Z
Y2K dystopian energy featured throughout the Thumbstoppers Creative Direction in our post production.
