chivas
‘zero gravity’
elevating gen-z to the above and beyond with chivas 18, xx & xv
chivas zero - gravity was an ambitious creative route that presented the bottle in a way that stopped the scroll and won the feed
We wanted to create assets that seamlessly blended the digital world of this iconic game with reality, creating an experience that resonates deeply with fans and whisky aficionados alike.
We re-created environments from the game with stunning accuracy.
Everything from the model and shatter on Joel's watch face to scuffs on Ellies iconic guitar were meticulously recreated from scratch. The team at Naughty Dog provided invaluable input in collaboration, ensuring that even the most minor details matched the in-game environment perfectly.
the breakdown
overview
We were challenged to create a range of assets for key Chivas brands that cut through the noise to win the feed.
Chivas wanted to bring Gen-Z flex culture into the future through the Chivas ‘Elevation’ theme.
execution
we delivered powerful, creative routes that present the bottle in clever disruptive concepts.
Inspired by worms eye lux-shooting, space tourism and ‘Space-Hype’ we imagined an abstract future-forward world expressing elevation through a Zero-gravity inspired set.
We used a stunt team in a huge green screen hanger to elevate our talent and create the effect of floating in Zero gravity in space.
outcome
We delivered ent to end production across three bottles delivering: Stills, Video, VFX intender for socials.
Intensive post-production and CGI delivered a highly impactful social suite adopted by global markets and generating record engagement rates of over 3.5-5% - Well above norms for the drinks industry.
models were suspended from the roof against blue screens in a hanger studio with full stunt team
ON-SITE POST PRODUCTION FOR MAXIMUM CLIENT VALUE
To deliver such an ambitius shoot on time (and on budget)we implement a highly agile post-process which starts on-set and finishes in the studio.
AMBITIOUS FOCUS WINS THE FEED
Over a 1 day period Thumbstoppers captured 2 set ups with 3 bottle variations.