chivas 13
slushie world
SLUSHIE COCKTAIL VARIATIONS REFLECTING GLOBAL TASTE VARIATIONS FOR SUMMER SERVES
WELCOME TO SLUSHIE WORLD.
where chivas 13 heritage meEtS heat.
A NEW blend OF CONVIVIAL-LUXE.
Bright. Bold. COLD.
global flavours from the usa, spain and south america
global consumption moments that broke the scroll
THE CHIVAS UNIVERSE.
in full technicolour.
the breakdown
overview
Chivas Regal briefed Thumbstoppers to create premium, live-action slushie content for Chivas 13, designed to feel culturally relevant to Gen Z while maintaining the brand’s heritage credibility.
The work needed to communicate the country origins of each cask through distinct cultural cues, without drifting into cliché. The challenge was to inject summer vibrance and playfulness into a whisky brand while preserving premium codes.
execution
We created Slushie World, a hyper-stylised Chivas universe blending live-action talent with cutting-edge CGI environments.
Each flavour variant was rooted in its origin country, expressed through culturally resonant visual details and environmental cues rather than literal flags or heavy-handed references. Colour palettes, motion design, textures, and sound design were carefully calibrated to balance vibrancy with sophistication.
Live-action talent grounded the world in human energy, while CGI extended the environments into a surreal, elevated summer space. The slushie format became the bridge between play and premium, allowing Chivas 13 to feel lighter and more social without diluting its aged credentials.
Every asset was designed for feed impact, built to stop the scroll through bold colour contrast, layered motion, and immersive depth.
outcome
The campaign delivered a suite of visually arresting assets that transported audiences into a stylised Chivas universe while preserving brand equity.
By merging CGI innovation with culturally informed art direction, Slushie World successfully repositioned Chivas 13 as playful yet premium, heritage-led yet contemporary.
The result was a Gen Z-relatable whisky campaign that expanded occasion thinking, strengthened flavour differentiation, and proved that aged Scotch can show up in summer culture without losing authority.