wkd X LOVE ISLAND

JACK TAYLOR GETS A TEXT

ON LOCATION AT CASA AMOR

we took tiktok creator jack taylor to casa amor to co-write and produce a series of skits to celebrate the wkd x love island itv partnership

the breakdown

overview

WKD commissioned Thumbstoppers to deliver a creator-led social series that felt like a natural extension of its Love Island partnership. The brief was to cut through one of the most competitive cultural moments of the year with content that prioritised entertainment, not overt sponsorship.

The challenge was to operate inside the Love Island ecosystem without producing content that felt forced, branded, or interchangeable.

execution

We shortlisted and secured TikTok creator Jack Taylor, chosen for his ability to deliver scripted comedy that still feels spontaneous and platform-native.

Thumbstoppers travelled with Jack to a confidential Love Island villa location, working closely with ITV to operate within strict production schedules and restrictions. Our creative team collaborated directly with Jack to construct skits in his signature style, embedding WKD brand beats without interrupting the humour.

Five hero clips were captured within a tightly controlled half-day shoot, designed specifically for social feeds rather than broadcast polish. Alongside the series, we produced a Love Island teaser featuring Jack that was so convincing it required an on-screen disclaimer to avoid confusing press and audiences.

outcome

The series delivered strong, sustained performance across both Instagram and TikTok during peak Love Island activity.

On Instagram, four hero Reels generated 1.08 million views and over 20,000 engagements, with engagement increasing as the series progressed.

On TikTok, the content achieved an average engagement rate of 11.67 percent, peaking at 12.7 percent on the highest-performing post, signalling high audience participation rather than passive reach.

By using the creator as the creative engine rather than simple amplification, WKD embedded itself naturally within the Love Island conversation. The work demonstrated how brands can operate credibly inside major entertainment moments with content designed for social behaviour, not just visibility.